Skip to content

5 Ways to Increase Your Credibility on LinkedIn and Attract Ideal Clients

Since you’re not approaching LinkedIn with a sales approach mindset (but with a Serving Mindset), you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. 

increase your credibility on LinkedIn

One way to achieve this is by showcasing your expertise in a natural, informative way which leads to increasing your credibility as an expert.

Here are

5 Ways to Increase Your Credibility on LinkedIn and Attract Ideal Clients

1. Create a personal LinkedIn URL

Don’t settle for a generic profile number that’s impossible to remember; leave those for less savvy people who aren’t as detail oriented. Create a personalized URL that represents your brand and is easy to remember. Put it on your business cards and in your email signatures.

2. Splurge on a professional photo shoot

Make your profile page work for you. At a minimum, get a professional headshot taken, preferably in a few different styles or poses so you can use them on multiple platforms. If you can afford a full-on photo shoot, choose the best shots and make good use of them in all your branded graphics, including your social media headers. Only less experienced and more frugal DIY types will use a blurry selfie for their LinkedIn headshot.

3. Brand your profile with a custom banner image

It’s the little details that count when it comes to optimizing your LinkedIn profile. As the saying goes, “A picture is worth a thousand words,” so either hire a graphic designer to design your branded LinkedIn banner or create your own with

4. Publish regular content

You need to be active on LinkedIn for people to recognize you and you need to publish informative content for people to remember you. It doesn’t need to be a 1,000-word manifesto; social media users have extremely short attention spans. Simply publish a Top 10 list or throw out some helpful tips. Record a 1-2 minute video series with these tips and you’ll get noticed faster, simply because few people use video on LinkedIn. Forget about the funny cat pictures or silly memes; this is a professional space so save those posts for less formal Facebook. The key points here are to post regularly and to be informative in your content.

5. Publish long-form articles

Besides the small updates via your newsfeed, you also have the option to publish long-form articles on LinkedIn. They no longer get the same attention as they did when LinkedIn first introduced them a couple of years ago, but they still have their purpose. I use them to re-publish content that I’ve previously published on my blog – so this is in-depth content which has the benefit of being accessible via your profile through and can also be found by LinkedIn users when they use the ‘search for content’ option.

Paying attention to small details on your profile can help build your credibility as will publishing content on a regular basis. When people recognize your name as a regular, they will check out your profile and a possible business relationship can blossom from there.


Get Booked Solid With Your Ideal Clients

Learn the one technique you are missing to get more clients for your business – WITHOUT being pushy or sleazy.

Check out my LinkedIn Social Serving Method Program in which I teach you everything I’ve learned over the past 10 years of what it takes to get clients on LinkedIn – with ease and not sleaze. Starts on March 7th 2019.

Posted in

Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.


  1. Patricia Mauerhofer on March 22, 2019 at 10:36 am

    Thanks for this! I have read articles by you in the past and find them always useful (serving mindset) 🙂 May I pick your brain with regard to point number 4 and 5. I have been publishing on my blog, here and on social media most of the time in English (because my ideal clients understand this language even if their mother tongue is different).

    I have been thinking lately if it could be fun and useful to write articles or post updates in French and German as well. The latter because this is content only available in that language and the former because I love to write in these languages as well and I might serve other and more people this way…

    • Sarah Santacroce on March 22, 2019 at 11:55 am

      thanks for your comment Patricia. Yes, if you work in these other languages I’d definitely experiment with articles in those languages. I used to write in French as well, just don’t have the bandwidth anymore 😉 Who says different language, says different culture, so of course I know that you’re sensitive to that, just putting it here as a reminder.
      Just discovered your website and as an HSP it really resonated with me !

  2. Billy on May 5, 2019 at 10:37 am

    I used to think that Facebook and Instagram are all I need to increase my client reach. I was wrong to dismiss my LinkedIn profile for long. Now I’ll give time to improve my LinkedIn profile to increase my credibility.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.