LinkedIn is the premier social media platform for professionals in all industries. With over 550 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients.
However, there are several LinkedIn “no-no’s” which can haunt you and affect your credibility and reputation. Here are just a few things to avoid doing on LinkedIn:
1. Post negative opinions on other people’s content
No matter what their opinion or choice – posting your negative opinions on LinkedIn serves no purpose. It’s ok to express your opinion one-on-one, but I’d advise against doing it publicly for your whole network to see !
2. Start political arguments.
Unless you’re an aspiring political strategist, I’d stay away from political debates on LinkedIn. You are most certainly entitled to your political opinions but save those debates for Facebook or Twitter. LinkedIn has the most professional atmosphere of any other platform and with today’s political climate you could trigger a whole political argument that you don’t want to be responsible for.
3. Add my network’s email addresses to my list.
Just because you have access to your connections’ email addresses via their LinkedIn profiles does NOT mean they give permission to add them to your email list. The same is true of any prospects you meet who give you business cards. Not only will these prospects mark your messages as spam, but this also goes against the CAN-SPAM Act and GDPR, which requires permission to add people to your list. Add them to your inbox as a personal contact, NOT to your autoresponder.
4. Post personal photos
I don’t mind seeing the occasional photo or video from business people with their newborn or child. I actually posted one of me with my son last year when it was ‘bring your kids to work day’. But it’s not something I recommend doing on a regular basis unless there is a special reason like the birth of your child or some other work/family related event. So keep your family beach pictures for Facebook.
5. Use others strictly for introductions or job opportunities.
No one likes being used. Put yourself in that same situation, where your connections didn’t really care about you, they only cared about who you know. Instead of hitting up new connections immediately for introductions or job interviews, build a relationship first, then ask.
These examples are just the tip of the iceberg in terms of what you should NOT do on LinkedIn. Across all the social media platforms you’ve probably seen plenty of tacky things that made your eyes roll. Use your common sense and think before you post on LinkedIn. How will your posts be perceived?
These tips are not meant to discourage you from being your authentic self; they are instead meant to act as guidelines to maintaining your professional credibility so your ideal clients will find you and trust you.
Get Booked Solid With Your Ideal Clients
Learn the one technique you are missing to get more clients for your business – WITHOUT being pushy or sleazy.
Check out my LinkedIn Social Serving Method Program in which I teach you everything I’ve learned over the past 10 years of what it takes to get clients on LinkedIn – with ease and not sleaze. Starts on March 7th 2019.