Over one million professionals have published posts on LinkedIn, and every two secondsLinkedIn adds a new member to its database. As a professional, LinkedIn is one of the best platforms to use for building a good reputation as a business owner, and for prospecting for high-quality, professional connections and leads. But, it’s all too easy to mess this up. LinkedIn requires a certain kind of polish to it, and it’s important to convey the right message and image on your LinkedIn Profile. Here’s some LinkedIn Profile Advice for Coaches.
Coaches, does your LinkedIn Profile represent your professionalism, expertise & experience?
Here’s some LinkedIn Profile Advice specifically for Coaches & Consultants.
1. A picture is worth a 1000 words
The first thing people will notice on your LinkedIn profile is your picture. LinkedIn is a professional site, catering to businesses and fostering high-end connections. Your head shot is incredibly important to establish human relationships. It must be professional, with a high-resolution, and it must convey your style properly. Don’t use a logo or inanimate object as your profile picture. People want and need to see faces. Read this post on the 5 Key Elements of a Good LinkedIn Profile Picture
2. The sentence that makes or breaks your LinkedIn Profile
The next thing people will look at is the headline. The headline will answer their questions about who you are, what you do, and who you help. If you don’t position this correctly, people will not understand if your business is right for them, and they will move along to your competitor.
3. Explain what you do & who you work with in the Summary Section
This is the section where you explain what you do & who you help in more detail. You have 2000 characters so use those but make sure to break up the text so there is a lot of white space between the lines, making the summary easier to read. No wall of text!Oh, and use a storytelling technique in the 1st person. Read this article to find out more about the LinkedIn Summary section.
4. Add credibility – get recommended
Be sure to ask for recommendations. Don’t mass-blast your network, though. It takes time and effort to write a recommendation. So the least you can do is customize the message you send out to ask for it. I prefer to either call or email the person first. To get a quality recommendation remind people how you helped them and then be sure to thank them for their time.
Recommendations work like a review, and reviews are a huge influence on buying decisions, and you are selling, well, you. 90% of customers have reported that reviews played a big role in their decision to buy, so be sure not to ignore the LinkedIn recommendation option. Read this post for more details on how to ask for a recommendation on LinkedIn.
5. Brand your URL
Lastly, get a personalized URL. This will make it much easier for people to search for you, and it is also much easier to remember than the random URL LinkedIn will give you. It’s a conglomeration of random numbers and is difficult for people to remember and it has absolutely no SEO quality.
Go ahead and play with the variations for awhile if your first choice is taken. If it includes your name and an easy, short number sequence, it’s much better than a random-generated URL.
As a coach, it is important to convey the right tone on LinkedIn. Make sure your viewers are getting a good understanding of your experience and professionalism on your LinkedIn profile with the right grammar, a polished photo, informative headline, and recommendations.