One of the biggest mistakes most people make on LinkedIn is not focusing on their tone of voice. They focus on finding the right profile photo, endorsing the right skills, and presenting their experience as thoroughly as possible. But, they forget that what makes them stand out from the clutter is having a distinctively human voice.
With that in mind, here are ten ways you can humanize your LinkedIn presence.
1. Never Use the Third Person in Your Profile Summary
Here’s the thing: using the third person will make you look a bit arrogant and self-centered. And, people will be less likely to connect with you because they might feel intimidated. Use the first person instead and write as if you were talking with your prospects and telling them about your business or yourself. Also, 3 lines is not enough in this section.
2. Add a Personal Note to Your Profile
Try to build a more meaningful relationship with your network by writing about your passions or even mention your geeky hobbies. This simple tip could be enough to strike up a conversation with valuable connections in your network.
3. Avoid Default Invitations
Not only that default invitations are ineffective, but they will make you look lazy and uninteresting. Instead, try to create customized invite messages to show prospects that you are willing to take the extra mile. Read this post if you don’t know how to connect with someone you don’t know on LinkedIn.
4. Don’t Be Afraid to Get Personal
Studies show that we’re at our most powerful when we show a little bit of vulnerability. Share your failures with your network or openly celebrate your success stories. Allow them to see you as a real person and not just a business.
5. Use Video
Obviously, you can’t just share a cute cat video and call it a day. Your videos on LinkedIn must be professional and showcase your skills. So, make sure to use a decent camera and create high-quality content. However, don’t be afraid to get a little personal and show some of your quirks or talk about your passions.
6. Start a Conversation
It takes a little courage to engage new contacts. But try to take it a step further and use the new messenger tool to let them know how excited you are about having them in your network. Most of the times, people are going to ignore your messages, but those that respond to them can become valuable assets in your growth strategy.
7. Leverage the Search Option
Use LinkedIn’s search option to find content that you relate to, and interact with people that aren’t in your network. Share your opinion or engage in conversations with new people.
8. Publish Valuable Content
Share your knowledge and experience by creating value-added articles that people in your network want to read. That will not only help you humanize your presence but also establish yourself as an authority in your niche.
9. Stay Away from Sensitive Topics
Don’t delve into conversations about sensitive topics, such as politics or religion. There’s no point in creating tension, and it certainly won’t help anyone.
10. Serve Instead of Selling
Although LinkedIn is a professional social platform oriented on selling, it is all about serving before selling. The best way to engage with your prospects is by educating and helping them. They will come to you when they are ready, so don’t try to force it. Read this post on ‘How Not to Prospect on LinkedIn.’
LinkedIn is growing at a fast pace and standing out is becoming more and more difficult with each passing day. Having a distinctively human voice can help you expand your audience and build more meaningful relationships.
If you’d like to discuss how to use LinkedIn more efficiently to get clients for your established Coaching Business, why not book a Courtesy Clarity Call with me.
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