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Does Your LinkedIn Presence Show a Scarcity Mentality?

 

When trying to build your brand online, who you are is just as important as what you’re doing. Your actions, and by extension your mentality, creates the reality around you.

The reasons I’m telling you this is that a lot of people seem to develop a scarcity mentality on LinkedIn. They develop a “not-enough” attitude and seem to believe that there’s only so much of anything. If they’re not careful or if they’re wasteful, then they might not get their fair share.

Is this fear valid? And can a scarcity mentality influence your LinkedIn strategy?

Scarcity Mentality on LinkedIn

Showing a Scarcity Mentality on LinkedIn

A lot of people on LinkedIn act like there are only so many customers or potential employers and hold on to their connections for dear life. They fear that if they expand their network and bring new people in, then they will lose the higher ground. More over, some users even avoid sharing content thinking that it’s just a way to give their competitors an advantage or an insightful look into their industry.  

The problem with this mentality is that people tend to focus more on creating boundaries rather than on growth. Instead of embracing change and thinking of all the possibilities that a large and active network might bring, they quit the race and focus solely on prevention.

What’s the alternative then?

Develop an Abundance Mentality

At the opposite side of the spectrum are people with an abundance-based mentality – those that focus on the possibilities rather than the obsession of preserving an imagined wealth. They look at how they can build new connections and use them to fuel their LinkedIn presence. These people share helpful articles, tips, and knowledge with their network, aware of the importance of building meaningful relationships.

They understand that they (or their business) doesn’t exist in a vacuum and need people to fuel its growth. But, to get their audience’s interest, they must offer something in return. So, they share their knowledge, ideas, and unique points of view and stay open to new possibilities.

 

Plenty of Pie to Go Around

It’s easy to develop a scarcity mentality when you perceive everyone as the competitor, but that’s not what LinkedIn is all about. Just as the name of the social network suggests, you should focus on building relationships and creating a quality network. And you can only do that by sharing – your knowledge, your expertise, and your time. Sooner rather than later you will observe how others will do the same and fuel your growth.

Most importantly, understand that LinkedIn isn’t a zero-sum game where others have to lose for you to win. There’s plenty of pie to go around for everyone, so don’t frame your strategy through what you lack but through what you can accomplish.

 

Need help?

If you’d like to discuss how to use LinkedIn more efficiently to get clients for your established business, why not book a Courtesy Clarity Call with me.

Apply for a Clarity Call

 

Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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