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Share your personal opinions in LinkedIn articles

Share your personal opinions in LinkedIn articles, use your unique voice in order to build a connection with other users.

Hi there, Sarah Santacroce with tip number four of the ten tip video series on How to Humanize Your LinkedIn Presence. Tip number four is all about publishing articles on LinkedIn that also share your personal opinion. When I teach my clients on how to use the LinkedIn Publisher, some people call it LinkedIn Pulse, it’s this great took that LinkedIn has where you actually publish content as if it were a WordPress site and publish these articles to your network. When I first work with clients, people are coming up with this content that is very sterile, that talks about their experience and shows what they can do for people. But, usually there’s no relation to the author. It doesn’t show their personal opinion or show their personal experience.

What I teach them is to also in the content, really humanize that approach so that people who read this content that you’re sharing, they’re already, at this stage, building a relationship with the author because they can relate to the content and therefore to the publisher and the author. So, that being you, what I encourage you to do is not just share or publish content as sterile, but make it you. 

That’s tip number four, use your unique voice, share personal opinions…

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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