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Serve, Don’t Sell on LinkedIn

Serve, don’t sell on LinkedIn: engage with your contacts, show them, educate them, help them, answer their questions so that they see the human side in you

Hi there, Sarah Santacroce with tip number ten of the ten tip video series on How to Humanize Your LinkedIn Presence. Tip number ten is really important, it’s about serving instead of selling. I know that in my title it says Social Selling, but what I really understand from this whole process is that it’s all about serving your ideal client and your contacts on LinkedIn, so that’s what I teach my clients. It’s always about serving before selling. What you’re really doing, how you’re really engaging with your contacts or clients, is by showing them, educating them, helping them, so that they see the your human side. And, when t they’re ready, they’re going to come to you. So, you’re not doing much of the selling, you’re doing 90% serving and when they’re ready you get them on a call and that’s when you sell.

Serve, Don’t Sell on LinkedIn

Never sell, always serve. That’s tip number ten of this video series that I hope you enjoyed. I enjoyed recording it.


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Don’t forget the LinkedIn Challenge starts on November 10th, you can sign up at It’s a 10 day challenge. Every day you get a LinkedIn or other online presence tip from me or someone else in my LinkedIn expert team. You can also attend two live training calls, one that is going to be focused mostly on LinkedIn strategies, and the second one at the end of the ten days where I bring in all of the experts and just talk online presence in general.

I can’t wait to meet you there, so sign up at the and look forward to seeing you there.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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