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Little Known Ways to Get Your LinkedIn Profile in Google Search Results

LinkedIn is the epicenter for your Personal Branding! It’s usually among the first 5 links that show up in Google search results if someone googles your name. But… there are a few things you must know & check your settings in order to get your LinkedIn Profile in Google Search Results. Keep reading…

Get Your LinkedIn Profile in Google Search Results

Here are 4 Tips to Get Your LinkedIn Profile in Google Search Results

1. Complete your profile

The number one way to rank in more search results is to provide more information with a complete profile. LinkedIn does a great job prompting users to fill in each section with details. Ensure your profile strength says “All-Star.” If you need more help creating a great LinkedIn Profile check out my LinkedIn Profile Quick Fix video course.

2. Customize Your Public Profile URL

Go to your LinkedIn profile view and at the bottom of your profile header, you’ll see your current URL for LinkedIn. Click on the little wheel to edit it. From there a new window will open your public profile, the version other LinkedIn users see when they are not connected with you yet. Look for the box in the right side column that says ‘Customize your public profile URL’.

Get Your LinkedIn Profile in Google Search Results

You’ll then be presented with options to edit your actual URL. If available, use your first and last name (not your company name). This is how people search for you. If your name is not available it means that someone else has already claimed it. Try to add a hyphen (-) in between your first and last name or maybe a middle name.

3. Make your profile public !

Get Your LinkedIn Profile in Google Search Results

Even Google likes LinkedIn profiles. If you do a search for someone’s name and they have a good presence on LinkedIn, chances are that the link to their profile shows up in the top 10 search results. BUT… unfortunately when I work
with clients I often discover that their settings were wrong and they had their public profile visibility completely turned off. So please go and check those settings right now. Here’s how:

  • Edit Profile mode
  • Click on ‘Edit’ next to the public profile url in the top section of you profile
  • On the right hand side make sure that ‘Make my profile visible’ is selected

4. Display your full last name

In order to have a public profile you need to be willing to display your full first and last name. You can double check that this is the case in your basic information.

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.


  1. Richard Docc on November 9, 2016 at 7:41 am

    Thanks for Sharing this useful article, I like the way you share your thought and useful tips to make LinkedIn profile on google search results.

  2. Alice Portman on October 31, 2017 at 6:08 am

    Great blog, thank you for sharing , It is one of the best ways to let people know that you are an expert in your niche is through content. Put yourself in your audience’s shoes and ask yourself, what problems do they face on a day to day basis and how can you help them solve those issues? Then, go to LinkedIn and click on the Write an article button to share your thoughts and solutions with your network. Or, you can start a discussion within your group where you can ask questions and express your points of view.

  3. Julie on April 23, 2018 at 3:30 pm

    Sarah, I wonder if you can help, my sons profile is not appearing on google but does appear on Bing or MSN for example, some people have tried to do some checks on him online and have gave feedback that they could see lots of info on him but not his linkedin profile etc,
    he has said he has all his “public ” settings at on.

    His name is Stefan Laird / Company name SJL Soccer Coaching

    Can you help


    • Sarah Santacroce on April 23, 2018 at 3:33 pm

      Hi Julie
      thanks for your comment.
      I just did a quick search and found your son at first attempt.

      Stefan Laird
      3rd degree connection3rd
      Owner/ Head Coach at SJL Soccer Coaching – Aberdeen Football Club Ladies 1st Team Head Coach and Head of Senior Academy

      It’s all good 😉

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