How do I inform my LinkedIn network about a new workshop?

Gabriela asked me: Sarah, I launch a new seminar with some colleagues, published on a common site, and I wanted to know what was the best way to publish it on LinkedIn?
It’s a good question, no?

How do I inform my LinkedIn network about a new workshop?

Inspire, don’t advertise!

Before I give you some ideas on how to share a new seminar program, product, etc. on LinkedIn, I would like to confess that I’m allergic to the word ‘ad’. It’s true, it’s almost something physical! 🙂 No but seriously, unless you are Nespresso or Coca Cola, don’t advertise, especially on LinkedIn! If you are a service provider, your communication on LinkedIn aims to tease, to inform, explain, educate …

The difference between an ad and an inspiring publication?

The ad
An ad only talks about the service or product, without bringing any added value to the reader (subject, date, location, and investment of the seminar).

An inspring publication
This article provides an added value, teaches me something about the theme of the seminar (text, video, testimonials) and makes me want to participate.

And now, the different sharing options on LinkedIn

Via the home page “Share an update”
You could, for example, share an article that you’ve written about the subject of your seminar, and mention that you are going to launch a new seminar…

In the groups
LinkedIn groups are a great lever for even more exposure, beyond your network. Find some relevant groups, and share your article as a discussion in each group. Warning: again, it is not a matter of just promoting your new seminar (it could be considered SPAM by the group moderator and they may prohibit you from future access to the group) but sharing an article about the theme (and then you specify in the comments that a new seminar is taking place at such and such a date).

Via Visuals
After having communicated and provided the added value, you may very well create 2 or 3 visuals to share via your homepage (‘upload a photo’). I personally like to use to create my visuals.

Via LinkedIn Pulse
Finally, there is LinkedIn Pulse, a blogging tool available to us for free by LinkedIn. Once again, do not overdo it just to publish your ads! Think ‘content and added value’! If you’re new to LinkedIn Pulse, read this article on how to get started.

I hope, Gabriela, that I have given you some ideas on how to announce the new seminar. Good luck with the launch!

Social Selling on LinkedIn

If you want to learn the practices of social selling and develop a real strategy for prospecting on LinkedIn by applying the concept ‘I give before receiving’, the next ‘Social Selling on LinkedIn‘ course starts again in January 2017. It is an online training course that lasts three weeks. All details and registration are available HERE.

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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