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Follow these 16 Rules of Blog Layout to Create Blog Posts That Get Read

In last weeks post I boldly stated that ‘In 2016 No One Will Read Your Content…‘ Well, depending on how you present your content, that might actually be true. Learn about 16 rules of blog layout so your amazing content will continue to be read in 2016 and beyond.

16 Rules of Blog Layout

When you pick up a newspaper, what do you expect?

Sure you expect to see well thought-out, well-written copy that covers current events, but what else? You also expect that the information presented in that newspaper will be laid out and formatted in a logical and easy to understand way.

What does that mean for bloggers?

When you write a blog post, you need to think carefully about how the article is formatted and how it is presented to the reader. You could write the best blog post of your career, but if it is not presented in an easy to read manner, no one will read it.

So how can you lay out your posts to make them easy to read?

To draw your reader’s eye down the page and into your content, you can use a few basic rules that will make a huge difference. Formatting tips like restricting the width of text columns, selecting a reasonable background color and using bold or italicized text properly will go a long way toward making your content easier to read and more engaging for your audience.

Check out this infographic from SuccessfulBlogging.com for the

16 Rules of Blog Layout and Formatting

16 Rules of Blog Layout

Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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