Quit riding the Revenue Roller Coaster!

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Peaks and valleys, ups and downs, good and bad times. As entrepreneurs we all know what those terms mean. Samantha Hartley likes to call it the Revenue Roller Coaster. This post includes a video chat in which Samantha shares her best tips to quit feeling as if on the Hulk ride at Universal Studios.

Revenue Roller Coaster

I hate roller coasters!

In fact any ride that goes faster than I can run (and I don’t run very fast). Obviously the up is not so bad, it’s when you get to the top, and your cart is just tipping over the edge, my skin starts to sweat and I get that bubbling feeling in my stomach. Yikes, just writing about it gives me goose bumps. Having lived just 20 minutes away from Disneyland in California I had my fair share of those rides. Luckily that’s behind me as in Switzerland, where I live now, it’s much harder to find amusement parks 😉 But I’m getting off topic…

Entrepreneurship can feel like a Roller Coaster Ride

Of course you already understood that I was hinting at the similarities between a ride on The Incredible Hulk and entrepreneurship. Some months we feel as if the sky is our limit, and then other months we are in a seemingly unstoppable down slide.

Ways to Quit

Samantha Harthley says it doesn’t have to be that way. She says the biggest mistake she sees coaches make is to look at marketing as an event. According to her research, most people only do marketing when they hit the valley, when they are on a down-ride. And that’s the problem. You need to market yourself constantly! Samantha has put together an incredibly valuable training session that teaches you how to attract a Steady Stream of Clients Using Simple, Mostly-Free Tactics in Just 53 Minutes a Day!

Her 3 favorite ongoing marketing activities for coaches are:

  1. Networking (on or offline)
    Don’t network every where. Only go to the events where your perfect clients hang out ! You might also be interested in my post about ‘6 Key Factors for Successful Networking
  2. Referral Marketing or Joint Ventures
    One of the oldest but still most successful marketing techniques is referral marketing. Here is a post with ‘7 Tips to Get More Referral Business
  3. Speaking
    Coaches and entrepreneurs are usually very passionate people. And passionate people make great speakers. So get in front of an audience and educate people about your area of expertise. You will position yourself as an expert in your field and even if you don’t get new clients immediately, it helps your visibility and credibility. If you’re not sure which speaking engagements to accept, read this post: ‘Should I accept to speak for free?

Now, without further ado, let me introduce you to Samantha Hartley from Enlightened Marketing:

 

Interview with Samantha Hartley on The Savvy Biz BlogSamantha Hartley of Enlightened Marketing works with socially-responsible experts and entrepreneurs who are fed up with lack of clients, too many rotten apples or peaks and valleys in their revenues.

She helps them create Jaw-dropping, Client-getting Messages™, and offers effective marketing techniques that align with their values. As a result, Samantha’s clients routinely fill their practices with perfect clients, including some 6- and 7-figure contracts. They also raise prices 30-800% and, of course, start to enjoy their businesses more.

Before starting her business, Samantha worked in international marketing for The Coca-Cola Company in Russia and Atlanta headquarters. She lives on Martha’s Vineyard with her husband and three furry children.