1. Write in series
My first trick is to write a longer blog post, and then brake it up into a 3-post series. Yes, you will be spending more then 45 minutes on the longer post, but if you do the math per post it will probably around 45 minutes or less. So pick a topic where you can expand a bit, book 1.5 – 2 hours and write a masterpiece.
2. Write on the go
My favorite trick is to write on the go. Now I realize that this might not work in every country, depending on the public transport system. In Switzerland, where I’m based, we often take the train. So whenever I meet clients in another city, I plan to write at least 1 post per journey. For me this is the most effective way to write, because I know that I’m on the train for 40 minutes, and when the train pulls into the station I need to have my post (at least a good first draft). I’m writing this very post on my way to Geneva.
3. Embed it!
The third trick is to use rich media files and embed them into your blog post. You can use Youtube videos, infographics or create a list with listlyand then just write 3 short paragraphs around the topic covered in the embedded content. You need to still have at least some text with the post, otherwise the search engine spiders won’t be able to recognize what the post is about. See this post about ‘The perfect blog post‘ with an embedded infographic.
4. Create a list
Listly is another favorite tool I like to use when I’m in a rush. Within minutes you can create a list and then embed it on your blog. See this post on ‘Top Blogs to Read in 2015‘ as an example.
Give those 4 tricks a try. You’ll see how efficient blogging can be.
New to blogging?
And if you’re new to blogging, get my Kindle E-book ‘The Power of Blogging for Small Business Owners‘, the transcript of a conversation with Denise Wakeman, the queen of blogging, for only $1.39 !