3 Ways To Find Prospects On LinkedIn

In the course ‘Generate Leads & Sales For Your Business With LinkedIn’, I show participants how to implement a strategy of social selling on LinkedIn. ‘Social Selling’ means that you are searching for and proactively generating leads using a social approach.

All the tools for this effort are freely available on LinkedIn, even with the free account. But only a small percentage of people know they exist and how to use them.

3 Ways to Find Prospects on LinkedIn

First of all you have to know your ideal client

Before you start looking for prospects, you must know your ideal client!

  • What are the key words that describe him ?
  • What sector is he active in?
  • Where is he located?
  • What is his professional title?

Make a list with the answers to all these questions before you start.

OK, ready?

Here are 3 ways to find prospects on LinkedIn

1. Find prospects with advanced LinkedIn search

Equipped with your ideal client list you will click on the ‘Advanced search’ at the top of your LinkedIn home page, and at the right of the search bar.

Advanced Search Bar on LinkedIn



A new window will open and you can fill this page with your notes on your ideal client.

The criteria of the two left columns are available to everyone, the right is reserved for users with a premium account.

Once you have completed all the requirements, you can also save the search and LinkedIn will send you new contacts by e-mail.

LinkedIn Advanced Search

 2. Find prospects in LinkedIn groups

Another way to find prospects on LinkedIn is to look for profiles in groups. In a group you belong to, find the number that tells you the number of members and click on it.

Not only can you see all the members of that group in a list, but you can also search with keywords by typing in the search box. The second advantage of this search option: you can easily connect with anyone because you share a group and therefore LinkedIn does not require you to provide an email address.

Member Search on LinkedIn

3. Find leads on Google with a Boolean search

Finally, the third way is to get out of LinkedIn is to use a search called ‘Boolean’ on Google (preferably an incognito window). We will use a ‘string of words’ as follows: Site: linkedin.com/in “group name” “Geneva” ”title”

Boolean Search LinkedIn

With this search option, you will see an endless list of results, with no limitations even if you do not have a premium account.


LinkedIn is more than just an online resume. If you learn how to use it, it becomes a very effective tool to generate business.

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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