5 Tips For Your Post-Connection Strategy on LinkedIn

I tell my clients that adding a new contact to LinkedIn is never a final move, it’s the beginning of a new business relationship. So Scott asked me ‘Sarah, how do I put in place a post connection strategy, how do I stay top of mind with my new contacts?’

A very good question and here are

5 Tips For Your Post-Connection Strategy on LinkedIn:

Post-Connection Strategy on LinkedIn

Be visible by sharing valuable content

The first important strategy is to be visible to your network. That’s the number one reason why I recommend having a more open connection strategy: you increase your visibility. In order to get that visibility you need to share valuable content with your network. Either content you find online (Pulse or Feedly work great) or your own content (published on LinkedIn or your blog).

You can share this content with your network, or specifically with new contacts if you think that the topic might be of interest to them.

Share their content

If you find the content they share of interest, share it with your network by giving them credit via the @tag.

Endorse them for relevant skills

Once you have a good idea of your new connection’s profile and skills, you can safely endorse them for some of them (those you feel comfortable with). They will get a message that you have just endorsed them.

Send them birthday wishes, new job congratulations

With the new contacts feature you will get daily updates about your connection’s milestones (birthdays, new jobs, job anniversaries etc). When appropriate send them a little message to congratulate them. Be extra careful with new jobs as often it’s just a false alarm triggered by a slight change in their job title.

Follow & engage on Twitter

If you find that the new contact has linked to their Twitter profile, follow them on Twitter. Maybe you find out that they are way more active on there than on LinkedIn. Retweet them, thank them for their articles and why not send them a #happyweekend tweet?…

Start with these tips & from there build your own post-connection strategy. Remember, it doesn’t end with the connection, it starts there ! Keep building those relationships on LinkedIn !

You might also find my post ‘9 Different Ways to Engage on LinkedIn’ of interest.


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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

No Comments

  1. Reginald Chan on September 18, 2014 at 6:13 am

    Great article Sarah. Top notch tips. I got to agree that adding a new connection on LinkedIn IS NOT the final move.

    Instead, consider it as an opening move to a ‘chess’ mate.

    Sharing this around and keep it up! Coming back for more…and that’s for sure!

    • Sarah Santacroce on September 18, 2014 at 7:54 am

      glad you liked it, Reginald. And I love your chess analogy ! Thanks for taking the time to comment

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