5 Tips For Your Post-Connection Strategy on LinkedIn
I tell my clients that adding a new contact to LinkedIn is never a final move, it’s the beginning of a new business relationship. So Scott asked me ‘Sarah, how do I put in place a post connection strategy, how do I stay top of mind with my new contacts?’
A very good question and here are
5 Tips For Your Post-Connection Strategy on LinkedIn:
Be visible by sharing valuable content
The first important strategy is to be visible to your network. That’s the number one reason why I recommend having a more open connection strategy: you increase your visibility. In order to get that visibility you need to share valuable content with your network. Either content you find online (Pulse or Feedly work great) or your own content (published on LinkedIn or your blog).
You can share this content with your network, or specifically with new contacts if you think that the topic might be of interest to them.
Share their content
If you find the content they share of interest, share it with your network by giving them credit via the @tag.
Endorse them for relevant skills
Once you have a good idea of your new connection’s profile and skills, you can safely endorse them for some of them (those you feel comfortable with). They will get a message that you have just endorsed them.
Send them birthday wishes, new job congratulations
With the new contacts feature you will get daily updates about your connection’s milestones (birthdays, new jobs, job anniversaries etc). When appropriate send them a little message to congratulate them. Be extra careful with new jobs as often it’s just a false alarm triggered by a slight change in their job title.
Follow & engage on Twitter
If you find that the new contact has linked to their Twitter profile, follow them on Twitter. Maybe you find out that they are way more active on there than on LinkedIn. Retweet them, thank them for their articles and why not send them a #happyweekend tweet?…
Start with these tips & from there build your own post-connection strategy. Remember, it doesn’t end with the connection, it starts there ! Keep building those relationships on LinkedIn !
You might also find my post ‘9 Different Ways to Engage on LinkedIn’ of interest.
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