How Often Should I Share on LinkedIn?
At a networking event last night I bumped in to a former client of mine and the first thing she said was: ‘So good to see you in real life, I see you on LinkedIn all the time. Yes, if we’re connected on LinkedIn, you know that I’m quite active there.
(And yes, I really should make an effort to go to more of these events, but as an introvert they are a huge effort to me 😉
But back to LinkedIn. We started talking about LinkedIn and a few others joined us when Maria brought up the question:
“How often should I share something with my network on LinkedIn”
It’s a good question and an important factor of success on LinkedIn. In order to position yourself as a thought leader in your field, you need to be visible to your network. The frequency will depend on the following:
The more connections your contacts have in their network, the more you need to share
Let’s say one of your contacts only has a 100 connections in his network. Well, chances are that you’re filling up his news feed if you post on a daily basis. However for another one of your contacts who has 600 connections, your updates will be diluted by other people’s updates . A survey by Forrest Consulting showed that 54% of users have less than 500 connections, 27% of users have between 500 – 999. Knowing this you need to try to evaluate the size of your contact’s network size and then adjust your posting accordingly.
The less active your contact’s other connections are, the more visible you will be
In Switzerland where I’m based, not everyone has discovered the power of LinkedIn yet. Many people have set up a profile years ago, but they are not very active users. So if you have a network that’s not very active, again you will stand out and might even fill up your connection’s news feed.
The frequency depends on your contact’s network. I suggest that the average user engages once per day. If you think that will annoy your network, adjust the frequency accordingly.
You might also be interested in this post called ‘Different Ways to Engage on LinkedIn‘ and do so without spending hours of your valuable time.