How Often Should I Share on LinkedIn?

At a networking event last night I bumped in to a former client of mine and the first thing she said was: ‘So good to see you in real life, I see you on LinkedIn all the time. Yes, if we’re connected on LinkedIn, you know that I’m quite active there.

How Often Should I Share on LinkedIn

(And yes, I really should make an effort to go to more of these events, but as an introvert they are a huge effort to me 😉

But back to LinkedIn. We started talking about LinkedIn and a few others joined us when Maria brought up the question:

“How often should I share something with my network on LinkedIn”

It’s a good question and an important factor of success on LinkedIn. In order to position yourself as a thought leader in your field, you need to be visible to your network. The frequency will depend on the following:

The more connections your contacts have in their network, the more you need to share

Let’s say one of your contacts only has a 100 connections in his network. Well, chances are that you’re filling up his news feed if you post on a daily basis. However for another one of your contacts who has 600 connections, your updates will be diluted by other people’s updates . A survey by Forrest Consulting showed that 54% of users have less than 500 connections, 27% of users have between 500 – 999. Knowing this you need to try to evaluate the size of your contact’s network size and then adjust your posting accordingly.

The less active your contact’s other connections are, the more visible you will be

In Switzerland where I’m based, not everyone has discovered the power of LinkedIn yet. Many people have set up a profile years ago, but they are not very active users. So if you have a network that’s not very active, again you will stand out and might even fill up your connection’s news feed.


The frequency depends on your contact’s network. I suggest that the average user engages once per day. If you think that will annoy your network, adjust the frequency accordingly.

You might also be interested in this post called ‘Different Ways to Engage on LinkedIn‘ and do so without spending hours of your valuable time.

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

No Comments

  1. Stephen Lahey on March 7, 2014 at 5:14 pm

    Excellent common sense advice! It all comes down to understanding your network and approaching LinkedIn with their experience in mind.

  2. Wolfgang Lohmann on June 10, 2014 at 7:55 am

    I beg your pardon but I do not agree.
    If you have a good network, consisting of value contacts, you DONT NEED to share just to get noticed. If everybody within a network follows your suggestion, this would lead to 100 posts a day if you have a network of 99 people. In a network of size 499, this becomes more than 20 posts per hour. Well written to be read, spend 3 Minutes on a post, to reflect on it, then you would have nothing to do all day but reading.

    My life time is too valuable to read all these posts. Indeed, already now I ignore 95% of all posts that come in on my LinkedIn time line.

    I post rarely, because I do not have time to generate high quality content every day. Most of my contacts seem to know btw. that if I post something of all, it will be of value to them, and therefore the chance they read it is higher. Updates of contacts that only “spam” to get noticed are silenced, ignored or eliminated from my contact list.

    I would not suggest people to others that cry out loudest but rather those that deliver valuable content or blend well in a team/network.

    At the end you soften your suggestion by the advice to adapt the share-rate. Well, but then where is the answer I would be looking for in this post :-).

    Anyway, I like to react on posts that I do not agree, so from a marketing point of you you might be right 🙂
    See you on LinkedIn, Group Career Network Switzerland – Your Career. Your Business. Your Life.
    Best, Wolfgang

    • Sarah Santacroce on June 10, 2014 at 8:07 am

      You did read my post though Wolfgang 😉 Next time, just skip it if you think you will be wasting your time !!

  3. XeeYee Miser on July 10, 2015 at 12:05 pm

    I guess adjusting is really important, especially when you have a huge follower base. I’d prefer not to spam people. I made that mistake this week, prefer not to make it again.

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