About the Importance of your Website

With all the talk about Social Media, you could be fooled into thinking that your website is not that important anymore… Wrong!

Does your website get you new clients?A website is like your house party

Think of your website as your house party. As a good host, here’s probably what you would do:

  • Send out invitations
  • Clean up your house
  • Host a memorable party which people don’t forget and want to come back to !

For your website it’s the same, but in a slightly different order:

  • Clean up your site
  • Send out invitations via your activity on Social Media (links back to your blog posts for example)
  • Share valuable content which will make people want to come back to regularly

If your website stinks, don’t expect top results from Social Media

So in other words, if your website stinks, don’t expect too much from Social Media. It’s like sending out invitations for your party, but having a giant mess in your house when people come over.

Your website needs to talk to your audience

Your website is maybe THE most important piece of your brand. It represents your style, your professionalism, your expertise. You might have hired a great web designer, but it doesn’t stop at the design. Ask yourself the following questions:

  • does my site talk in my audience’s language?
  • does it address my client’s needs?
  • does a first time visitor understand what I’m offering?
  • are there call-to-actions on every page?
  • does a visitor know how to get in touch with me?
  • are there ways for a visitor to get updates from me? (newsletter)
  • do I use different media on my site? (text, visuals, audio, video)
  • do I have a site that will get me new clients or is it just an online brochure that will sit there and collect dust?

If you get a constant flow of clients from your site…

… then I think you’ve figured it all out. But if not, then join me this Thursday, March 13th, 2014 for a FREE Hanginar in which you’ll learn about:

  • The main pages every website needs to have
  • The content that needs to be on these main pages
  • What’s wrong with most small business owner’s site
  • Why your website copy is important
  • Which plugins I use on my site & recommend
  • Answer to your questions


Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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