9 Different Ways to Engage on LinkedIn

Last week answered the question ‘How often should I share on LinkedIn‘. If you missed that post, read it here.

Today I want to show you that there are many different ways to engage on LinkedIn in order to stay top of mind in your network. And most of them can be done in 10 minutes per day!

9 Different Ways to Engage on LinkedIn

9 Different Ways to Engage on LinkedIn

1. Share someone else’s update and give them credit

If you come across a great article in your news feed (home page) that one of your contacts shared with you, share it with your network and give the author credit by tagging him/her. You do that by entering the first letters of the person’s name and then selecting them in the drop down menu. Not only are you sharing great content with your network, you’re also exposing yourself to the tagged contact’s network!

>> time needed: 30 seconds!

Different Ways to Engage on LinkedIn

2. Comment on someone else’s update

As you scroll through your news feed, make a few comments on statements or articles you find interesting. A comment is hundred times better than a ‘like’, because your picture will feature next to your comment and if you say something smart (not like me in the comment below!) people in your contact’s network, might be curious to have a look at your profile. And of course you’re also building or maintaining a relationship with the person who shared the article.

>> time needed: 30 seconds

Different Ways to Engage on LinkedIn

3. Comment on a discussion in one of your LinkedIn Groups

Engagement in LinkedIn Groups is another great way to increase visibility for your profile and build new relationships. Rather than randomly scrolling through your groups, I recommend you subscribe to weekly (not daily) group digest e-mails for 5 or 6 groups you want to engage with, and then just scroll through these e-mails once per week and decide which discussions you want to participate in.

>> time needed: about 15 – 30 minutes per week

Different Ways to Engage on LinkedIn

4. Comment on someone’s new profile picture

Compliments are a great way to get back in touch or just engage with your contacts. If you don’t want to comment publicly (because your whole network will see your comment) send the contact a private message that you like his/her new profile picture).

>> time needed: 30 seconds!

Different Ways to Engage on LinkedIn

 

5. Start a discussion or share an article in one of your LinkedIn Groups

Every now and then you can also share your own content with your LinkedIn Groups by starting a discussion. But don’t just drop a link and leave again. Engage a discussion, ask a question. The manager of the group wants his community to interact within the group, so if you just ‘spam’ the group with your links, you run the risk of getting blocked. There’s also much more impact if you actually get to create a discussion around the topic of your post.

>> time needed: a few minutes

Different Ways to Engage on LinkedIn

6. Congratulate someone to their new job

LinkedIn will notify you when your contacts changed jobs. BUT sometimes it really wasn’t a job change, but just a minor change in the title or description that triggered that notification. So be careful who you congratulate. Have a look at their profile and see if it’s a real change or just LinkedIn being ‘notification happy’.

>> time needed: 30 seconds!

Different Ways to Engage On LinkedIn

7. Share your blog posts with your network

Every time you publish a blog post, you should of course share it with your network. Don’t forget to include a ‘teaser’ text.

>> time needed: a couple of minutes

Different Ways to Engage on LinkedIn

8. Wish your contacts a ‘Happy Birthday’

LinkedIn will send you a reminder when your connections celebrate their birthday. It’s another great way to stay in touch and send them a friendly birthday message.

>> time needed: a few seconds!

Different Ways to Engage on LinkedIn

9. Thank people for endorsements

Even though you might find endorsements superficial and gimmicky, they are here to stay so why not learn how to use them?One way is to publicly thank people for endorsements you get. By showing your appreciation to the endorser you engage with him/her and work on your mutual relationship.

>> time needed: a few seconds!

Different Ways to Engage on LinkedIn

Now it’s your turn! Have you used some of these ways to engage with your audience on LinkedIn? And which other ways do you use? Please share in the comments below.

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

19 Comments

  1. Mike Seddon on March 12, 2014 at 11:44 am

    Nice set of tips Sarah. I especially like your tip about being careful to congratulate people on the new job. I updated my profile only last week as I launched a new company last year and I got loads of “congrats on your new job” messages from people who clearly don’t know me. It’s didn’t really enhance the relationship for them 🙂

    • Sarah Santacroce on March 12, 2014 at 2:18 pm

      thanks Mike, yes, indeed, it can be embarrassing for both sides. So before you go out and congratulate people, always study their profile…

  2. Dennis, ListsUK on March 12, 2014 at 8:31 pm

    Good guide, Sarah – thank you. I’ve always thanked people for their endorsements (well, at least the ones that are for skills I actually have!), but have previously done so via a message on LinkedIn; hadn’t thought of posting it instead!

    • Sarah Santacroce on March 12, 2014 at 8:34 pm

      good point, Dennis. Obviously you only want to thank people who actually endorse you for skills you have 🙂 Posting it to your network drives curiosity and might lead to profile views…
      Thanks for the comment!

  3. How Often Should I Share on LinkedIn? – on March 12, 2014 at 8:47 pm

    […] might also be interested in this post called ‘Different Ways to Engage on LinkedIn‘ and do so without spending hours of your valuable […]

  4. Theano Exadaktylou on March 12, 2014 at 9:52 pm

    This is so helpful, thank you Sarah!

  5. Susannah Moffatt on March 20, 2014 at 5:11 am

    If you want to make minor updates to your current LinkedIn company details (as a sole trader etc) then you can, in settings, turn off the feature to notify contacts of your changes while you fiddle around getting things just right! This avoids false ‘new job’ updates going out. When you’re ready to go live, just turn the notifications feature back on (and post an update if relevant).

    • Sarah Santacroce on March 20, 2014 at 7:43 am

      thanks for sharing this tip, Susannah! But careful: LinkedIn confirmed to me that it does take 24 hours (!) to register the change in settings. So take off your broadcast activity today, and make the changes tomorrow. If you make changes immediately after you risk of still triggering false alerts. Has happened to me !

  6. […] the article at SimplicitySmallBiz.com and follow Sarah on Twitter […]

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  8. jeff_molander on March 27, 2014 at 10:32 am

    Hi, Sarah. Love ya. But I’m going to take an un-popular position. I know a lot of people who do most (if not all) of these. And they’re miserable. I think I’ve discovered why. In a nutshell, it’s because hope is not a strategy. Doing these things and hoping they connect to an eventual outcome is a weak position.

    So in the interest of your readers I present a way to take your tips and make them work harder:

    Every time you make a move (post, update, blog, comment, reply) on LinkedIn ask yourself:

    – What ACTION do I want someone take in RE-ACTION?

    – Why? Why do I want this *AND* why would someone do it?
    (this forces the issue of reach versus generating a lead you can work with)

    – Is it useful, urgent and unique enough to earn the action?

    And the big one:

    – What PROCESS is the action connected to? What happens after the action is performed that takes the buyer on a guided journey toward what they want/need.

    – At what point does the journey become synchronous—involve a human getting involved?

    Thanks for considering my POV. I totally LOVE simplicity. But in this case simplicity may not be enough.

    • Sarah Santacroce on March 27, 2014 at 10:42 am

      thanks for your comment, Jeff! I do ask some of these questions in the back of my head when engaging, but not always. Sometimes I just give, without expecting anything back ! Like when I send out a birthday message or comment on someone’s new picture it really just comes from my heart, without intention and without lead generation techniques in my head. If I share one of my posts or share someone else’s post, it’s a different story. This post was about ‘Engaging on LinkedIn’, it would have sounded differently if I had called it ‘Social Selling on LinkedIn’. Maybe we can write a post together on that topic? 😉

  9. Michael_N on April 19, 2014 at 7:19 am

    Sarah, These are all solid tips. I like to take an approach with sharing articles that’s a tad more targeted by tagging certain contacts in my network whom I believe will like the content. This video explains my approach. https://www.youtube.com/watch?v=iJHnsNeA5ek&list=UU8IhmJI2uE4b3Wzt9KzzkUA

    • Sarah Santacroce on April 27, 2014 at 11:33 am

      great video Michael and I did mention tagging in tip 1 as well and use it all the time. Thanks for sharing this with my readers !

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