My LinkedIn Connection Strategy
On my “13 Simple Techniques To Get More Leads with LinkedIn” webinar one of the participants asked:
“Should I accept invitations from people I don’t know, what should my LinkedIn Connection Strategy look like?”
Good question. The more connections, the bigger your reach. So technically it’s a good business strategy to accept everyone’s invitation. But yet, I don’t recommend this approach. In this post I’m sharing
My very personal LinkedIn Connection Strategy
It’s not just a numbers game
Yes, it’s true that your reach increases the more connections you have in your network. But just like on Facebook, the numbers alone won’t guarantee your success. Even though LinkedIn is a business network, don’t forget that “people do business with people”. So if you just have numbers in your network, and not real connections, you won’t get anything back from your marketing efforts.
So Sarah, what’s your LinkedIn Connections Strategy?
1. Always accept invitations with a personal message
Whenever I get a personalized invitation on LinkedIn, I ALWAYS accept it. The fact that the person made the effort to customize the default message and tell me why they’d like to connect with me shows me that they really care. I then accept the invitation and send them a message back to thank them for the invite
2. No personal message: look at the person’s profile then decide
If you receive a non-customized invitation, have a look at the person’s profile. Maybe you’ve met them at a recent event , maybe you’ve been in touch by e-mail, maybe they are one of your Facebook fans… If none of those options apply, maybe they are at least in an industry that’s similar to yours or your target audience. If that’s the case, accept the invitation. And then make the first step to turn that contact into a connection. Reach out and send them a short message. For example: “Thanks for your invitation. I remember meeting you at… I’m glad we’re connected here on LinkedIn now…”. I get an answer 90% of the time!
3. If non of the above apply, decide if you want to make the first step or ignore the invitation
If you ruled out that you know the person, he/she is not a potential future client or joint partner, is not in a geographical area where you do business … then decide on your next move:
- will you make the first step, i.e. accept the invitation and then send a message to find out how this person knew about you and why he/she wanted to connect with you
- or will you simply ignore the invitation and move on
If you accept without reaching out to them, then this contact will remain a number and not turn into a connection.
So that’s my LinkedIn connection strategy. It’s all about making it personal. Do you agree? Do you have another tip you would like to share? Post it in the comments below !