Main Benefits of Joining a LinkedIn Group

When I teach people how to use LinkedIn, LinkedIn Groups take an important part in my course. It is one thing to have an optimized LinkedIn Profile (here are a few things your should change on your profile right now) but LinkedIn is not just an online CV. With it’s 400+ Mio users it really deserves it’s bronze medal of the 3 Top Social Networks (after Facebook and Twitter, as you might have guessed).

Main benefits of joining a LinkedIn Group

So after having optimized and glamorized your profile, it’s time to network. Active participation in LinkedInGroups is one way (among others which I will address in future posts) to increase your reach, grow your network and create more leads for your business on LinkedIn.

So let’s start with a definition…

What is a LinkedIn Group ?

A LinkedIn Group introduces the opportunity to strengthen connections with like-minded individuals in an exclusive forum. The Groups function provides a private space to interact with LinkedIn members that share common skills, experiences, industry affiliations, and goals.

Got it. So why would I want to invest time to participate in yet another online activity ?

What are the Main Benefits of Joining a LinkedIn Group ?

  • You get to strengthen connections with individuals in an exclusive forum
  • AND you can send members of the group direct messages

Why is this so important ?

Because on LinkedIn, by default, you cannot send messages to people you don’t know. But if you share a group, this option becomes available and presents a major benefit. You can get in touch with people that you wouldn’t be able to approach otherwise. So whenever you see someone’s profile that’s of interest to you and you would like to get in touch with them, check if you have a group in common. If you don’t, just join a group that the other user is part of so you can send a direct message. You can always leave the group again if it’s not of value to you.

Of course there is more to Groups than just being able to send private messages.

More Benefits of Using LinkedIn Groups:

  • You widen your network because LinkedIn considers members of a common group your 2nd degree connections
  • You can start relevant discussions
  • You can comment on discussions
  • You can submit your blog posts and articles: only if they are relevant to the group, otherwise you will be considered a spammer

The 80/20% rule also applies here. Share 80% of interesting content, and only 20% self-promotion. If you do promote your own services, be smart about it and “present wrap” it nicely by offering your know-how, not just telling people “Buy from me”.

Every time you post something, your photo is featured and other members of the group can click through your profile. By posting valuable content you position yourself as an expert in your field and chances are that curious members visit your profile where they find your website.

Which LinkedIn Groups Should I join?

When I work with new clients I often realize that they have joined many personal interest groups. So for example a coach is part of 20 coaching groups. But if this coach is on LinkedIn to get more clients, he will not find them in the coaching groups. You need to join the groups where your clients hang out and be visible as the expert there !

So go ahead, take action ! Go browse through the Group Directory right now (after sharing this post on LinkedIn, thank you very much 😉 )and join at least 3 new groups. Maximum number of groups is 50 ! You should of course join my LinkedIn Challenge group and if you are a coach check out my post of Best LinkedIn Groups for Coaches.

If you join lots of groups, make sure you turn off the daily digest e-mails in the settings section. Watch the video below before you get bombarded by daily digest e-mails.


What’s your experience with LinkedIn Groups ? Have you seen positive results, connected with new people, created new business partnerships ? Let us know in the comments below.



Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

No Comments

  1. Alicia Williams on August 20, 2012 at 4:52 pm

    I love LinkedIn groups! I use it to expand my reach to target audiences, read powerful resources on things going on in my industry and most of all a supporting sound board to get advice on latest projects and client communications!

    • ssantacroce on August 20, 2012 at 6:23 pm

      Thanks Alicia, those are great ways to use LinkedIn groups. Thanks for your comment !

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