Why I’m not active on Google+

For my regular readers: welcome, I am glad you followed me and found me on my new blog ! Let’s make this one really interactive, ok ? Sometimes I feel like I’m just talking to myself, so please let me know that you are out there reading this and leave me a comment below (and in case you haven’t already, sign up to my new RSS feed)

For my new readers: welcome too ! I just switched from blogger to this awesome, new WordPress blog 🙂 I hope you will come back regularly.

You have probably heard it. Everybody is talking about Google+. They call it the new Facebook. And as a Social Media specialist I should probably be part of that group. However, I am not (at least not yet). Let me explain why:

One of the most important questions I ask a new client during a Initial Consultation for a Social Media Strategy is: “who is your target client and where does he hang out ?” We try to define average age, sex and social media savviness of his/her clientele. If they are young adults, they will be on Facebook and Twitter. If they are executives they will be on LinkedIn, and if they are other business owners maybe on all three of them.

So when evaluating if yes or no I should jump into this new thing called Google+ I asked myself the same questions: is my target clientele (other small business owners in Europe) hanging out on Google+ ?

I came to the conclusion that they are not. My ideal client is new to Social Media, wants to learn how to use it for his/her business so it is very unlikely that he/she is already hanging out on Google+. Remember, I am talking about business owners in Europe. This might be a different story in the US.

So, for the time being I will focus my attention on LinkedIn and Facebook (and I’m trying to increase my activity on Twitter 🙂

What about you ? Are you on Google+ ? Do you like it ?

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

No Comments

  1. Deborah Richmond on August 19, 2011 at 4:31 am

    Welcome to WordPress. You’re going to LOVE it!

    I agree with you about Google +. I’m watching it for now, but I’m not recommending it to clients until it has a lot more traffic.

    • ssantacroce on August 19, 2011 at 8:52 am

      Hi Deborah ! Yes, already loving it, WP I mean. Same here, watching and learning Google+. Added you to my circles 🙂

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