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Use your avatar (profile picture) as a marketing tool

In order to increase your visibility, but also to establish contacts with other bloggers, it’s a good idea to comment on other people’s blogs.

If you have been actively doing that, you must have noticed that some people have a nice profile picture (a so called avatar) next to their comment, and some don’t. Which ones did you prefer? Obviously the ones with the picture. A picture gives every comment a human touch, we feel like there is a real person behind the text. A faceless or worse, an anonymous comment, leaves the impression that the person is trying to “hide” something.

A nice avatar actually increases the trust in your person and therefore your brand. So in my opinion, it’s one other little thing that you should add to your Internet Marketing “to do” list. And that’s where comes in.

What is Gravatar?

Gravatar stands for Globally Recognized Avatar. It’s basically a little icon, that represents your brand and will be displayed on every blog comment that you write.
Signing up with Gravatar is fast and easy, and most importantly it’s totally free. You can add your blog and website links and social media icons so when a person clicks on your avatar they get the full information about your brand. Below is mine to show you an example.

avatar as a marketing tool


A few tips on your Gravatar

  1. use a good quality photograph
  2. don’t use your company logo, it’s too impersonal
  3. I recommend you use the same picture as on your other Social Media accounts (Twitter, Facebook, Linkedin etc.) This way people easily recognize you and associate you with your brand

That’s all there is to it.
How about this? You register with Gravatar and then show off your new avatar by leaving a comment below? I’m looking forward to it…

Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

No Comments

  1. genegentile on February 20, 2013 at 9:48 pm

    Hi Sarah, I got my ‘Gravatar,’ but I don’t know how to display it!

  2. genegentile on February 20, 2013 at 10:00 pm

    OK, trying the Gravatar …

  3. Jeri-Lynn Woods on June 13, 2013 at 4:22 am

    I think I’ve got it!

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