Use your avatar (profile picture) as a marketing tool
In order to increase your visibility, but also to establish contacts with other bloggers, it’s a good idea to comment on other people’s blogs.
If you have been actively doing that, you must have noticed that some people have a nice profile picture (a so called avatar) next to their comment, and some don’t. Which ones did you prefer? Obviously the ones with the picture. A picture gives every comment a human touch, we feel like there is a real person behind the text. A faceless or worse, an anonymous comment, leaves the impression that the person is trying to “hide” something.
A nice avatar actually increases the trust in your person and therefore your brand. So in my opinion, it’s one other little thing that you should add to your Internet Marketing “to do” list. And that’s where Gravatar.com comes in.
What is Gravatar?
Gravatar stands for Globally Recognized Avatar. It’s basically a little icon, that represents your brand and will be displayed on every blog comment that you write.
Signing up with Gravatar is fast and easy, and most importantly it’s totally free. You can add your blog and website links and social media icons so when a person clicks on your avatar they get the full information about your brand. Below is mine to show you an example.
A few tips on your Gravatar
- use a good quality photograph
- don’t use your company logo, it’s too impersonal
- I recommend you use the same picture as on your other Social Media accounts (Twitter, Facebook, Linkedin etc.) This way people easily recognize you and associate you with your brand
That’s all there is to it.
How about this? You register with Gravatar and then show off your new avatar by leaving a comment below? I’m looking forward to it…