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Increase Your Online Visibility with Press Release Marketing

Before web2.0, press releases were just for journalists and only big company changes were announced to the press. Today press or news releases can be used even by small companies, and the whole wide world has access to them. By distributing your press releases online (for example on you will be reaching out to a huge audience and therefore increase your website traffic (and hopefully your sales!)

Below you will find benefits, tips and tricks in a bullet point list.

Press Release Marketing

Benefits of the new web2.0 Press Releases:

As mentioned above, the main benefit of the new approach of sending press releases, is that they don’t only reach a small bunch of journalists, but a vast audience of potential clients.

  • people are informed about what’s going on in your business
  • when somebody searches for you on Google, they will find your press releases
  • press releases are indexed fast on Google
  • press releases are a non-static part of your website which increases your chances of getting indexed by Google

What and when to write a news release:

It is key to commit to a regular schedule of press releases. If you decide to send a release every other month, than stick to that schedule. There are many reasons to write a release, including :

  • the addition of new services or new products
  • the reception of an award
  • new staff
  • the introduction of a special offer
  • a publication of a free e-book or a whitepaper
  • the publication of survey results
  • a company event
  • your point of view of an exposition or a fair you attended
  • etc.


You can find free samples of press releases on Google. It is important to:

  • use your keywords
  • include special offers
  • post links to your website

Where to post it:

There are many Press Release Distribution Sites (see list below). Don’t forget to also post your releases on the media room on your website. This is a specific page on your website usually entitled “Media Room” or “Press Releases”. You would post the title of the release with a link to a pdf document.

If you found value in this checklist, you might be interested in my free e-book “21 Proven Ways to Increase Your Website Traffic”. You can download it by clicking on the picture below:

download your free e-book

Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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