Authentic Facebook Ads

authentic facebook ads

I invited George to this episode to talk about authentic Facebook ads because I (and I’m sure some of you too) have a love/hate relationship with this company. I really love George’s perspective of Facebook ads and I wanted to learn more about how we can use this tool in our gentle marketing revolution.

Since 2009, George Kao has been a trusted conscious marketing advisor to thousands of coaches, counselors, consultants, speakers, and authors.  His mission is to raise the marketing effectiveness of those who prioritize integrity and compassion in their business.  George’s specialty is helping people grow their online audience through authentic marketing, including social media, webinars, online courses, and effective time management. George has self-published 4 books, created over a dozen online courses, and has personally coached hundreds of clients. For thousands of heart-based business owners around the world, George Kao is the go-to expert on the topics of authentic marketing, joyful productivity, and launching online courses. George helps clients build authentic businesses, expand their visibility online, stabilize their income, and streamline their business so that they can experience more freedom and joy in their work.​​  You can access many valuable articles and videos about authentic marketing and joyful productivity at his website

In this episode you’ll learn about authentic Facebook ads as well as…

  • What the purpose of Facebook ads really is
  • Who uses Facebook ads
  • How to reach an audience that doesn’t know you yet (your cold audience)
  • How George spends his ad budget
  • How people get into your warm audience
  • Why the data that Facebook has on users is a blessing for small businesses
  • The mindset reframe you can use if you feel unauthentic using Facebook ads

George’s Resources

George’s Website

Principles of Authentic Business: Create a Sustainable Livelihood from the Heart

Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity

Joyful Productivity: A Solopreneur’s Guide to Creativity & Well-Being

Authentic Selling: How to Gain New Clients through Connection, Caring, and Service

George’s Facebook Marketing Course

Find George on Facebook

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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