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A Mindset of Service for your Conscious Business with Farnoosh Brock

October 4, 2019 / By Sarah Santacroce

A Mindset of Service for your Conscious Business with Farnoosh Brock

Love what you do but hate the sales part of the process? Feel like it compromises your values? What if you could stop selling, yet still attract high-paying clients? Farnoosh Brock contends that you CAN feel good about promoting your business, and it starts by developing a mindset of service.

Farnoosh is a devoted business coach, consultant and speaker who specializes in helping high-performing leaders, entrepreneurs and business owners create meaningful relationships and scalable profits. She is also the creator of Crack the Code to Get Promoted, a career-advancement course for corporate professionals, and the author of several books, including The Serving Mindset: Stop Selling and Grow Your Business.

On this episode, Farnoosh discusses the five mindsets for business growth detailed in her latest book, explaining how to position selling as serving and feel good about the process. She describes how to show prospects you care, how to address objections, and how to charge appropriately for your services. Listen in to understand why saying NO might actually serve a prospect (though it may not please them in the moment) and learn to honor your boundaries to avoid over-giving!

 In this episode you’ll learn about a Mindset of Service for your Conscious Business as well as…

  • How to create a framework that honors your boundaries.
  • Why saying NO might be in a prospect’s best interest.
  • Farnoosh’s top five mindsets for growing your business.
  • How to shift from a mindset of sales to a mindset of service.
  • How to show prospects you care in a way that’s comfortable.
  • The importance of charging appropriately for your services.
  • How to overcome limiting beliefs + shame around money.
  • How to address voiced and unvoiced objections.
  • Why you don’t have to pressure prospects into a decision.

Other links and resources mentioned in this episode:


Farnoosh’s Website

Farnoosh on LinkedIn

The Serving Mindset: Stop Selling and Grow Your Business by Farnoosh Brock

The Gentle Marketing Revolution Mandala

Sarah’s Muse EP01 on Over-giving Burnout

How Saying NO Can Help You Grow

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Book Recommendations for the Gentle Marketer

Chris Brogan

The Gentle Business Manifesto

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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