Gavin Zuchlinkski was perfectly happy to put his head down and build the product that became Acuity Scheduling. Like most introverted entrepreneurs, Gavin didn’t feel a need to build his personal brand or seek external validation, so he spent his time early on focused on perfecting the product itself. But now that Acuity has grown to support over 50,000 businesses of all sizes, Gavin is stepping into the spotlight as the human face behind the product.
Gavin built the scheduling tool in 2006 to save his mom a little time. She was frustrated by the hassle of dealing with appointments for her massage therapy business, so Gavin created Acuity to save her the headache, automating the process by allowing clients to schedule themselves online. The app grew organically as other small businesses got on board, and by 2009, Gavin realized that Acuity was big enough to be his day job. He quit a career he enjoyed at Berico Technologies to devote his energy to Acuity full-time, with the goal of providing unmatched, one-on-one customer support to clients.
Today Gavin explains how Acuity Scheduling allows businesses to offer and manage appointments online, freeing them up to focus on doing what they love. He shares how his ability to be happy in the moment keeps him from being consumed by the business and why he is an advocate of the six-hour workday. Listen in and learn how being ‘media shy’ actually served him well in the early stages of Acuity and how he ensures that his time spent making public appearances is genuinely valuable!
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Thanks so much for listening to this episode.
If you enjoyed it, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.
And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You’ll be added to my list as well so I can share the latest episodes and other introvert related resources with you.
Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.
I’ve started this community because I saw introverts with successful online businesses all around me, and I thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. I also wanted to create a safe sanctuary for us introverts to hang out, and be ourselves, in our own gentle and quiet way. I hope you will join us on this journey.