So many aspects of online entrepreneurship make it particularly suited to the introverted personality, save one—self-promotion. As comfortable and confident as we are with working on our own, we tend to be somewhat uncomfortable and insecure when it comes to putting ourselves out there with an online presence. Thea Orozco is on a mission to help introverted entrepreneurs believe in their worth and coach them to show up on social media, again and again.
Thea got into the social media marketing game early, creating a MySpace page for her family’s yarn business ten years ago. As her entrepreneurial journey continued, Thea took advantage of social media to promote her own ventures, including an Etsy store and a life coaching business. Four years ago, Thea took note of several online conversations in which apparent introverts seemed to be unaware of their introversion and think they were broken in some way. She started the Introvertology Facebook group and Twitter accounts in response, to raise awareness about introversion and encourage introverts to leverage their strengths. 10,000 likes in, Thea realized she was on to something.
At the suggestion of her own life coach, Thea eventually niched down to her current role as a visibility advisor for introverts, creating custom digital marketing strategies for her clients. She is passionate about helping her fellow introverts grow their businesses and make an impact—in a way that feels natural. Today Thea shares the importance of mindset for introverts in developing an online presence, how she leverages the introverted inclination to be a natural observer, and how she has learned to separate her self-esteem from online reaction (or lack thereof) to her posts. Listen in to understand the role fear plays in our creative lives and why Thea suggests we go toward the fear!
“Everyone shines, given the right lighting.”
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
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I’ve started this community because I saw introverts with successful online businesses all around me, and I thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. I also wanted to create a safe sanctuary for us introverts to hang out, and be ourselves, in our own gentle and quiet way. I hope you will join us on this journey.