Acting as the public face of your company can be intimidating for us introverted entrepreneurs. Add the prospect of speaking to your audience in a live setting and many of us start running in the opposite direction! But social media does afford an incredible opportunity to grow your audience, and we know that it’s good business sense to take advantage of new live streaming technology to connect with clients. Today’s guest is an authority in the world of live streaming – he has designed a live video system for the band Radiohead – and he just happens to be a fellow introvert.
James Wasem’s interest in sound and electricity combined with his love of music and technical gear led to a career in sound engineering and systems integration. He has 20-plus years of experience designing and installing audio systems, mixing live sound for churches and theatres, and performing and touring with bands as a drummer. Though James has a highly technical understanding of sound engineering, his strength lies in making these concepts simple and easy to understand.
James’ current businesses were born from this ability to streamline complex live sound and live streaming processes. He is the Co-Founder and Technical Director of Gigee.me, a live online event service for independent artists and musicians, and the author of several books and video training courses around sound design and live streaming. He is on a mission to help creative entrepreneurs get comfortable with live streaming and employ it as a marketing strategy to jumpstart their businesses. Today he shares his own hesitance to adopt social media marketing strategies, the low-risk ways to get started with live streaming, and his authentic approach to streaming that connects with an audience.
Great Church Sound: A Guide for the Volunteer by James A. Wasem
Email guest suggestions to firstname.lastname@example.org
Thanks so much for listening to this episode.
If you enjoyed it, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.
And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You’ll be added to my list as well so I can share the latest episodes and other introvert related resources with you.
Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.
I’ve started this community because I saw introverts with successful online businesses all around me, and I thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. I also wanted to create a safe sanctuary for us introverts to hang out, and be ourselves, in our own gentle and quiet way. I hope you will join us on this journey.