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IBG 31 – Nicole Holland – Building Authentic Relationships Online

June 30, 2017 / By Sarah Santacroce


Being a good listener is part of our introverted DNA. Most of us have a knack for making people feel valued and understood as we develop deep one-on-one relationships with others, be it online or in person. Today’s guest considers this ability to build authentic relationships quickly to be her introverted superpower, as her genuine interest in others allows her to establish sincere connections and grow her business.

Nicole Holland was working as a corrections officer when she started to feel truly miserable. Her health suffered, and a lupus diagnosis made it difficult to breath and walk. Motivated to build an online business that would allow her to stay home, Nicole quit her job at the end of 2014 and did just that. The business has evolved many times since then, and her current focus is Podcast Guesting. She specializes in helping successful business owners and CEOs spread their message and increase brand recognition via podcast appearances.

Nicole was named one of the 50 Must-Follow Women Entrepreneurs in 2017 by Huffington Post, alongside powerhouses Marie Forleo, Amy Porterfield and Danielle LaPorte. She is the host of the Business Building Rockstars Podcast and creator of the affiliated annual summit. Today she shares the advantages and disadvantages of her commitment to building authentic relationships, how she has learned to prioritize actions that result in profit, and how she leverages flow to attract success. Listen in to understand the evolution of her business, the podcast booking services she offers, and how her desire to connect with other online entrepreneurs grew into the Business Building Rockstars Summit.

In this episode you’ll learn…

  • The misconceptions people have about what it means to be an introvert.
  • How Nicole views the internet as an ideal platform for the introverted entrepreneur.
  • How her business has evolved to specialize in podcast booking.
  • How her desire to connect with influencers grew into the Business Building Rockstar Summit.
  • Why static online experiences are a turn-off for Nicole.
  • The two types of podcast booking services she offers.
  • Her strength in building authentic relationships quickly.
  • The pros and cons of the desire to build deep relationships.
  • How to evaluate opportunities when requests for your time become overwhelming.
  • How to prioritize action that results in profit.
  • How Nicole leverages flow to attract success.
  • The benefits of employing Acuity Scheduling.

Other links and resources mentioned in this episode:

Business Building Rockstar Summit

Business Building Rockstars Podcast

Business Building Rockstars Facebook Group

Podcast Success Summit

Acuity Scheduling

Think and Grow Rich by Napoleon Hill

Sarah’s May 2018 Retreat in Sicily

Email guest suggestions to

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.


  1. Nicole Holland on July 3, 2017 at 10:45 pm

    Sarah, it was such an honor to meet you and share my story. I can’t wait until we get to break bread together. xoxo

  2. Lyndell on October 20, 2019 at 5:39 am

    Hi Sarah

    I am interested in being booked as a guest on podcasts relating to women in business. Do you offer this service?

    • Sarah Santacroce on October 20, 2019 at 3:18 pm

      Hi Lyndell, no, I don’t but Nicole Holland does. You could reach out to her.

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