Introverts are often attracted to online entrepreneurship because of the freedom it allows you to control when and how you interact with others. Today’s guest has taken this idea to the next level, translating her teaching expertise into a successful online business.
Shayna Oliveira was a struggling English as a Second Language instructor in Brazil. As an introvert, she found days spent in the classroom to be draining, and she was unsatisfied with the low pay and unpredictability of the schedule. Fed up with the fact that her income was dependent on circumstances she couldn’t control, Shayna set out to design an online business that would both generate revenue and allow her to interact with students in a different way. Shayna started blogging and began to build a following, but she still wasn’t sure how to make a living online. That’s when she realized that if students were willing to sign up and pay for courses in advance at the English school where she worked, perhaps she could create a similar virtual model.
Shayna used her classroom experience and feedback from her web community to compose and record courses like Business English and Confusing Words. Her classes are structured so that students communicate via email, and Shayna is at liberty to respond with feedback on her own time. She gets to know her students through the written and recorded assignments, but she has the freedom to evaluate those assignments at her leisure. To date, she has created thirteen online courses and several e-books teaching English as a Second Language. The materials are available through her website EspressoEnglish.net, where more than 100,000 students follow her lessons!
Shayna also shares her business experience via podcast at EntrepreneursInMotion.com, and I met her through this common interest on the She Podcasts Facebook Group. Today she shares invaluable advice about reaching out to others in your niche, launching a product before you’ve created it, and adopting an experimental mindset. Listen and learn how Shayna’s ability to create quality content draws people to her site – and leads to sales.
Essentialism: The Disciplined Pursuit of Less – by Greg McKeown
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I’ve started this community because I saw introverts with successful online businesses all around me, and I thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. I also wanted to create a safe sanctuary for us introverts to hang out, and be ourselves, in our own gentle and quiet way. I hope you will join us on this journey.