IBG 16 – Lou Bortone – Video Marketing for Introverts?!

Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.

He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

In this episode you’ll learn :

  • How he found out that even if you’re camera shy you can become known in your niche by using video.
  • How for introverts it’s easier to do video marketing than networking.
  • How he says writing and creativity help when doing video.

3 Golden Nuggets:

  • Persistence (some may call it stubbornness) and resilience allow him to bounce back when there are setbacks.
  • Favorite tools: mailvu.com & bombom.com for video emails. Adobe Spark (cool animated videos) and Animoto (photo-video montages) for doing videos while not being on camera.
  • Book: Delivered from distraction by Edward M. Hallowell

Other links and resources mentioned in this episode:

Thanks for listening !

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Warmly
Sarah

About the Author Sarah Santacroce

I’ve started this community because I saw introverts with successful online businesses all around me, and I thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. I also wanted to create a safe sanctuary for us introverts to hang out, and be ourselves, in our own gentle and quiet way. I hope you will join us on this journey.

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