IBG 04 – Sarah Santacroce – Saying No To Grow

June 17, 2016 / By Sarah Santacroce

Episode 04, with Sarah Santacroce

Today I’m sitting on the other side of the mike and it is my dear friend and colleague and fellow podcaster Keith Carlson who is interviewing me. Just for the fun of it I’m also posting my bio below 🙂

Sarah has started her first online business adventure in 2008, as a Virtual Assistant. She was living in California at the time, on an Expat Assignment, and needed a location independent business.
She has since moved back to her home country, Switzerland, and built a successful business as a LinkedIn Trainer & Consultant (sarahsantacroce.com)
After reading Simon Sinek’s book ‘Start With The Why’ Sarah realized that her true purpose is to help other introverts embrace who they are and scale their online business in order to make a difference, using their introverted super powers.

She has started this community because she saw introverts with successful online businesses all around her, and thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. She also wanted to create a safe sanctuary for introverts to hang out, and be themselves, in their own gentle and quiet way. Finally she believes in giving back, not in creating empires for one’s own benefit. A portion of her profits goes to her charity of choice.

Sarah’s favorite quote

“I have a vision of people everywhere having the courage to live a life true to themselves instead of the life others expect of them” — Greg McKeown, author of Essentialism

In this episode you’ll learn :

  • how turning 40 was a pivoting point for me and made me realize that I wanted to work with other introverts
  • about my different income streams from my LinkedIn Business and my plans for generating revenue for SarahSantacroce.com
  • how introversion helps me stay motivated
  • how I’m struggling with ‘living in my head’
  • my favorite tools for efficiency
  • and much more

Grab the 3 Golden Nuggets

Other links and resources mentioned in this episode:

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows.


Posted in

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor. She has personally coached, mentored and guided over 1,800 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts build a platform, be visible and sell their services , using their innate introverted strengths, so they can grow their business & make a difference.


  1. Isabella on October 21, 2016 at 7:53 am

    Good morning Sarah, I just discovered this website of yours. Great interviews, great food-for-thought. As an introvert, I can totally relate to many of the stories. I look forward to listening to more podcasts.

    • Sarah Santacroce on November 4, 2016 at 7:09 am

      sorry for the late reply, Isabella. I just saw this comment now. Thanks for the kind words 😉

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.