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How to use Storytelling in your Marketing with Dominic de Souza

September 27, 2019 / By Sarah Santacroce

How to use Storytelling in your Marketing

As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We’ve gotten stuck in the last century of marketing tradition, pushing people to buy what we’re selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision?

Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic’s path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life.

In today’s episode, Dominic discusses the growing importance of story in marketing, explaining how social media affords us the opportunity to respond to ads and how storytelling invites us to buy into a community—not just buy a product. He shares the strategy he used to develop his own brand narrative and describes why values are an integral part of storytelling. Listen in for Dominic’s insight around creating connection with an audience and learn to externalize your own stories and lean into the ones that support your vision!

 In this episode you’ll learn about how to use Storytelling in your Marketing as well as…

  • Dominic’s harrowing story of nearly being crushed by a cow.
  • The difference between left and right brain communication.
  • How social media gives us the ability to respond to marketing.
  • How stories invite us to accept a worldview or attitude.
  • The strategy Dominic used to develop his brand story.
  • How stories function as ‘little engines of belief.’
  • The enduring nature of stories that transmit meaning.
  • How we enter into an experience with storytellers.
  • The opportunity for intimacy in telling stories through video.
  • Why the best communicators are also the best storytellers.
  • The value in externalizing and organizing your own stories.

Other links and resources mentioned in this episode:

Dream Again Marketing

Dream Again on Facebook

Dream Again on Twitter

Dream Again on Instagram

Dominic on LinkedIn

Dominic’s Free Public Speaking Playbook

This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

TED Talks

Inception Film

The Gentle Business Manifesto

The Gentle Marketing Revolution for the Conscious Entrepreneur

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

Thanks for listening !

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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